When it comes to giving a gift that truly matters, why not choose something that supports health, performance, and long-term wellbeing? A VO2 max fitness voucher is a unique and thoughtful present that can inspire someone to take control of their fitness journey. Whether they want to lose weight, boost athletic performance, or simply improve their overall health, this gift offers a personalised, science-backed approach to reaching their goals. Let me walk you through why a V

Ask most runners what a “VO₂max session” looks like, and you’ll hear the same answer: fast reps, short recoveries, and a finish-line collapse. The problem? That approach rarely trains what people think it does. Modern research on endurance training paints a very different picture. Improving VO₂max isn’t about hitting your fastest repeat of the night; it’s about spending enough time near your maximum oxygen uptake so your heart and lungs are forced to adapt. Why VO₂max Still

Most athletes still rely on heart rate to measure intensity. In steady-state endurance sports—like running, rowing, or cycling—that works. But in HYROX and functional conditioning , heart rate can be misleading. This idea was explained brilliantly by WOD Science  in one of their recent YouTube videos. Their research shows why heart-rate zones built for endurance sports break down once you add thrusters, burpees, sleds, and wall balls. Here’s what’s happening—and how we can us