You’ve probably tried the usual methods — cutting calories, training harder, or guessing your way forward.
And maybe you’ve seen some results… but they never last.
That’s because most plans ignore the one thing that matters most: YOUR body.
Your metabolism, your muscle mass, your fat-burning efficiency — they’re all unique to you.
And when you understand them, the guesswork ends.
We don’t guess. We test.
At Jack Braniff Coaching, we use metabolic testing and coaching to design plans around YOUR physiology and YOUR goals.
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For women, that might mean restoring confidence, losing fat, and building strength.
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For men, it could be breaking plateaus, improving fitness, or hitting new performance levels.
Either way, we start with data — and then coach you to use it.
Fat Loss
Lose fat and keep muscle, with a plan designed around your metabolism and numbers.
Performance
VO₂Max, lactate, and RMR testing to build training zones and crush your next race, HYROX, or gym goal.
Clarity
No more guessing. Every plan is built around YOUR physiology — so you finally know what works.
Here's How It Works
in 3 simple steps...

We start with the data — metabolic testing (RMR, VO₂Max, lactate) and a full body composition scan. This shows us exactly how your body burns energy, where your muscle and fat levels are, and what’s holding you back.

From there, we design your custom plan. Nutrition, training, and recovery strategies built around your physiology and your goals — whether that’s fat loss, fitness, or performance.

This is where the real magic happens. We guide you through the plan, making tweaks as your body adapts, so you stay on track, build momentum, and see results that actually last.

Have Any Questions?
What is metabolic testing,?
Metabolic testing involves assessing an individual's metabolic rate and exercise efficiency, providing crucial insights into how their body processes energy. For executives and business leaders, understanding their metabolic profile is vital for optimising energy levels, managing stress, and enhancing overall performance.
How is the programme delivered
The programme begins with an initial in-person testing session at our facility or in the comfort of your own home, depending on your preference and location. Subsequent sessions are conducted online through our training app and via phone consultations. This hybrid approach allows for flexibility and convenience while ensuring personalized support and guidance throughout your journey.
Do I need to do anything to prepare for the test?
To ensure your metabolism test is accurate you need to make sure you don't eat anything, or drink coffee 4-5hrs prior to your test. You also can't do any vigorous exercise for 12hrs before your test.
How are you plans personalised
Personalised plans take into account your unique metabolic profile, fitness goals, and lifestyle factors. By tailoring training and nutrition strategies to you unique needs, we can help you improve endurance, mental clarity, and resilience, ultimately leading to enhanced productivity and success in all aspects of your life.
What if I have special dietary requirements?
We tailor make all of our nutrition plans based on your dietary intolerances and/or requirements. It's suitable for all diet types.
How much is the programme
Our services range from £30 for a body composition scan to £200 per month for 121 coaching. During your discovery call, we can discuss the best service for your goal and budget.
Is it suitable for individuals with busy schedules
Whether you’re juggling work, family, or both, the plan is designed to fit around your life. Training options are flexible, nutrition strategies are practical, and everything can be seamlessly integrated into your daily routine — so you can make progress without feeling like you’re adding more to your plate.
How long is the programme
The minimum commitment for our coaching programme is 3 months. This duration is necessary to implement and sustain lifestyle changes effectively, enabling participants to achieve meaningful results. We believe in the importance of long-term commitment to realise lasting improvements in health and performance.




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